Discover the Direct Path to a
Digital Marketing Career
30-Hour Introductory Course |
403-Hour Extended Program
Take a journey through the curriculum of the CSULB Digital Marketing Bootcamp, covering the most advanced, up-to-date concepts to give you the skills and tools to succeed in a digital workplace.
Begin with an overview of the fundamentals of digital marketing, including terminology commonly used in the industry, the various advertising networks and platforms, SEO and PPC essentials, introduction to social media marketing, affiliate and influencer marketing, and much more.
The program includes a module for career planning and guidance. Topics covered include training for interviews, assistance with job hunting, networking opportunities, how to optimize resumes and LinkedIn profiles, and consultations on learners’ ePortfolios.
Fundamentals of Marketing
Take a deep dive further into the world of marketing development and strategy with this course that covers persona creation, marketing theory such as the 5Ws and 4Ps, concepts of inbound and outbound marketing, branding, and more.
Boost your content creation capabilities and explore techniques for crafting powerful marketing copy for a range of digital channels, including web content, social media sites, SEO blogs, forums, and audience-targeted copy.
This course covers the development and management of customer relationships, such as responding to online customer services issues and support, and how to cross-track the online behavior of customers on various platforms.
Web Development for Marketers
Learn how to brand, design, and build a website with tools such as WordPress, HTML, and CSS. Become familiar with the use of plug-ins, themes, and uploading and editing web content.
User Experience (UX)
Learn the concepts and practical techniques to develop an effective user experience and build a skill set for the design of fluid UX. The course covers adaptation of interfaces, creation of banners, how to optimize integration, and more.
Learn how to develop e-commerce stores that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Understand how to build vendor relationships, implement product pricing, fine-tune logistics, and more.
Data Analytics & Visualization
This course covers the importance of marketing data, including tracking, analysis, and data sharing. Learn why data is a critical part of marketing and advertising strategy and how to use it to optimize marketing results.
Explore the essentials of SEO, how to optimize your website and boost SERP rankings, and get hands-on instruction for a range of SEO tools, such as Google Analytics, Google Trends, Google My Business, Google Search Console, and more.
Learn to craft email campaigns for nurturing customer flow through the marketing funnel to increase engagement and leads, including tools and techniques for automation and optimization.
Social Media Marketing:
Organic & Paid
Learn the techniques for developing organic social content and management of paid ad campaigns on a range of social media platforms. Get the training you need for the Facebook Blueprint Certification exam.
Search Engine Marketing (SEM)
Discover the marketing power of SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This course also prepares students with the knowledge and skills to take the Google AdWords Certification exams.
Discover the workings of digital marketing operations from the top down. This course covers the development of digital marketing strategies to boost business success in both the short and long term.